The role of mass media in the life of contemporary society. Card 12

Card 12. Let’s talk about the mass media

1. What is the role of mass media in the life of contemporary society?

We live in the era of information. It’s impossible to imagine our life without media. The mass media include newspapers, magazines, radio, television and the Internet. These media have become as important for people as food or clothing.Media is the best way to spread knowledge, information and news from one part of the world to the other. It is also a source of entertainment. Companies use the media to promote their company product. The mass media have become one of the main instrument of political change.The mass media has the power to shape our values. They say, “Whoever controls the media, controls the mind.” It means that mass media has a huge impact on our life. We should know about the impact of the mass media and have our own opinion.

2. Do you agree that all means of mass communication are very effective? Prove your point of view.
I disagree. Let’s take television and newspapers, for example. Television can broadcast live while newspapers have to be printed before they reach the reader. As for the Internet news, it is the quickest, the most convenient and thus the most effective means of mass communication.

3. What can you ask a British teenager about the mass media in his/her country?
What mass media are most popular in your country?
What is the main broadcasting company in the UK?
Is it true that The BBC is the most objective in news reporting?
Do people in your country subscribe to or buy newspapers?

4. Give me a piece of advice on how to decide if the information on the Internet is reliable or not.
Don’t rely on public chats, forums or individual blogs. They may be writing their own opinion. Get information from reliable sites. Verify if the site is reliable by checking its domain name and the author’s credentials.

5. Can the Internet replace other mass media? What is your opinion?
Maybe yes, maybe no. The Internet is a great source of information and entertainment for many people. But there are always those who prefer reading a newspaper or watching TV. We’ll live and see.

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